Verified by Foam
Verified by Foam
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.
Proud Partners
Proud Partners
Proud Partners
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.
Proud Partners
Why first-party, trusted data sourced directly from certified platform API’s is important:
Why first-party, trusted data sourced directly from certified platform API’s is important:
Why first-party, trusted data sourced directly from certified platform API’s is important:
Decision Making
Decision Making
Decision Making
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Transparency and Trust
Transparency and Trust
Transparency and Trust
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
Reputation
Reputation
Reputation
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
Glossary Definition
Glossary Definition
Glossary Definition
General
General
General
Calculating Averages
Calculating Averages
Calculating Averages
Foam calculates averages using the following content:
Instagram | Last 30 days
TikTok | Last 30 videos
YouTube | Pulled directly from YouTube's API
Foam calculates averages using the following metrics:
Instagram | Last 30 days
TikTok | Last 30 videos
YouTube | Pulled directly from YouTube's API
Foam calculates averages using the following content:
Instagram | Last 30 days
TikTok | Last 30 videos
YouTube | Pulled directly from YouTube's API
Featured Imagery
Featured Imagery
Featured Imagery
Creator's Instagram images with the highest Reach Engagement Rates from the past 6 months.
Creator's Instagram images with the highest Reach Engagement Rates from the past 6 months.
Creator's Instagram images with the highest Reach Engagement Rates from the past 6 months.
Audience
Audience
Audience
Country
Percentage of the creator's audience who are from these countries.
Country
Percentage of the creator's audience who are from these countries.
Country
Percentage of the creator's audience who are from these countries.
Gender
Percentage of the creator's audience who are female and male.
Gender
Percentage of the creator's audience who are defined as female and male by the social platforms
Gender
Percentage of the creator's audience who are female and male.
Age
Percentage of the creator's audience who are in each age bracket.
Age
Percentage of the creator's audience who are in each age bracket.
Age
Percentage of the creator's audience who are in each age bracket.
Posts
Posts
Posts
Average Reach
The average number of unique accounts that have seen the creator's posts and stories.
Average Reach
The average number of unique accounts that have seen the creator's posts and stories.
Average Reach
The average number of unique accounts that have seen the creator's posts and stories.
Average Impressions
The average number of times the creator's posts and stories have been seen.
Average Impressions
The average number of times the creator's posts and stories have been seen.
Average Impressions
The average number of times the creator's posts and stories have been seen.
Average Engagements
The average number of likes, comments, and saves.
Average Engagements
The average number of likes, comments, and saves.
Average Engagements
The average number of likes, comments, and saves.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Reach Engagement Rate
The average percentage of unique accounts who have seen and engaged with the creator's posts.
Reach Engagement Rate
The average percentage of unique accounts who have seen and engaged with the creator's posts.
Reach Engagement Rate
The average percentage of unique accounts who have seen and engaged with the creator's posts.
View Engagement Rate
The average percentage of engagements to total plays (views) of the creator's reels.
View Engagement Rate
The average percentage of engagements to total plays (views) of the creator's reels.
View Engagement Rate
The average percentage of engagements to total plays (views) of the creator's reels.
Average Reel Views
The average number of video sessions on the creator's reels, which are counted when a video starts to play automatically or because someone clicked to play the video.
Average Reel Views
The average number of video sessions on the creator's reels, counted when a video starts to play automatically or because someone clicked to play the video.
Average Reel Views
The average number of video sessions on the creator's reels, which are counted when a video starts to play automatically or because someone clicked to play the video.
Stories
Stories
Stories
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Impressions
The average number of times the creator's stories have been seen.
Average Story Impressions
The average number of times the creator's stories have been seen.
Average Story Impressions
The average number of times the creator's stories have been seen.
TikTok
TikTok
TikTok
Average Views
The average number of times each of the creator's videos has been viewed.
Average Views
The average number of times each of the creator's videos has been viewed.
Average Views
The average number of times each of the creator's videos has been viewed.
Average Engagements
The average number of likes, comments and shares.
Average Engagements
The average number of likes, comments and shares.
Average Engagements
The average number of likes, comments and shares.
Average Likes
The average number of likes on the creator's posts.
Average Likes
The average number of likes on the creator's posts.
Average Likes
The average number of likes on the creator's posts.
Average Comments
The average number of comments on the creator's posts.
Average Comments
The average number of comments on the creator's posts.
Average Comments
The average number of comments on the creator's posts.
Average Shares
The average number of shares of the creator's posts.
Average Shares
The average number of shares of the creator's posts.
Average Shares
The average number of shares of the creator's posts.
View Engagement Rate
The average engagements divided by the average video views.
View Engagement Rate
The average engagements divided by the average video views.
View Engagement Rate
The average engagements divided by the average video views.
YouTube
YouTube
YouTube
Average Views
The average number of times each of the creator's videos has been viewed.
Average Views
The average number of times each of the creator's videos has been viewed.
Average Views
The average number of times each of the creator's videos has been viewed.
Average Likes
The average number of times each of the creator's videos has been liked.
Average Likes
The average number of times each of the creator's videos has been liked.
Average Likes
The average number of times each of the creator's videos has been liked.
Average Comments
The average number of times each of the creator's videos has been commented on.
Average Comments
The average number of times each of the creator's videos has been commented on.
Average Comments
The average number of times each of the creator's videos has been commented on.
