Verified by Foam
Verified by Foam
Verified by Foam
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and
agencies worldwide.
Foam transforms data into user-friendly formats, validated from platform APIs. 'Verified by Foam' badge ensures trustworthy information.
Proud Partners
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.
Foam is the leading platform for digital talent, trusted by the world’s most influential talent managers, creators, and agencies worldwide.
Foam turns accurate and reliable data into quick, easy-to-use formats, verified directly from platform APIs. When you see the ‘Verified by Foam’ badge, you can be sure that the information you’re seeing is true and accurate.
Foam turns accurate and reliable data into quick, easy-to-use formats, verified directly from platform APIs. When you see the ‘Verified by Foam’ badge, you can be sure that the information you’re seeing is true and accurate.
Proud Partners
Proud Partners
Why first-party, trusted data sourced directly from certified platform API’s is important:
Why first-party, trusted data sourced directly from certified platform API’s is important:
Why first-party, trusted data sourced directly from certified platform API’s is important:
Decision Making
Decision Making
Decision Making
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Data informed decisions are vital. Accurate data helps managers, creators, brands, and agencies assess strengths, weaknesses, and identify new opportunities.
Transparency and Trust
Transparency and Trust
Transparency and Trust
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
By directly verifying first-party data from platform APIs, the ‘Verified by Foam’ badge promotes transparency and trust. Brands can be confident the information they see is accurate and reliable.
Reputation
Reputation
Reputation
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
Mistaken or unreliable information can harm a brand's reputation, particularly in the dynamic creator economy. Foam offers a reliable data source for brands to build trust and maintain their reputation.
How are metrics calculated?
How are metrics calculated?
TikTok
TikTok
TikTok
Average Views
The number of times the video is watched divided by the number of videos, based on the 30 recent videos.
Average Views
The number of times the video is watched divided by the number of videos, based on the 30 recent videos.
Average Views
The number of times the video is watched divided by the number of videos, based on the 30 recent videos.
Average Engagements
The average number of likes, comments and shares on the creator's most recent 30 videos.
Average Engagements
The average number of likes, comments and shares on the creator's most recent 30 videos.
Average Engagements
The average number of likes, comments and shares on the creator's most recent 30 videos.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Shares
Average number of times each of the creator's videos have been shared.
Average Shares
Average number of times each of the creator's videos have been shared.
Average Shares
Average number of times each of the creator's videos have been shared.
View Engagement Rate
The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.
View Engagement Rate
The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.
View Engagement Rate
The number of post engagements (likes, shares, and comments) divided by the total video views averaged across the 30 recent videos.
How are metrics calculated?
Posts
Posts
Posts
Average Engagements
The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.
Average Engagements
The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.
Average Engagements
The average number of times each of the creator's posts have been engaged with. Engagements include Likes, Comments and Saves.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Follower Engagement Rate
The average percentage of followers who have engaged with the creator's posts.
Average Feed Reach
The average number of times each of the creator's posts have been seen by a unique account.
Average Feed Reach
The average number of times each of the creator's posts have been seen by a unique account.
Average Feed Reach
The average number of times each of the creator's posts have been seen by a unique account.
Reach Engagement Rate
The average percentage of people who have seen and then engaged with the creator's posts.
Reach Engagement Rate
The average percentage of people who have seen and then engaged with the creator's posts.
Reach Engagement Rate
The average percentage of people who have seen and then engaged with the creator's posts.
Average Feed Impressions
The average number of total times each of the creator's posts have been seen.
Average Feed Impressions
The average number of total times each of the creator's posts have been seen.
Average Feed Impressions
The average number of total times each of the creator's posts have been seen.
Stories
Stories
Stories
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Reach
The average number of unique accounts that have seen the creator's stories.
Average Story Impressions
The average number of total times that the creator's stories have been seen.
Average Story Impressions
The average number of total times that the creator's stories have been seen.
Average Story Impressions
The average number of total times that the creator's stories have been seen.
Reels
Reels
Reels
Average Plays
The average number of video sessions with 1 ms or more of playback on the creator's reels.
Average Plays
The average number of video sessions with 1 ms or more of playback on the creator's reels.
Average Plays
The average number of video sessions with 1 ms or more of playback on the creator's reels.
Average Interactions
The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.
Average Interactions
The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.
Average Interactions
The average number of times each of the creator's reels have been engaged with. Interactions include likes, saves, comments, and shares.
Average View Engagement Rate
The average percentage of interactions to total plays (views) of the creator's reels.
Average View Engagement Rate
The average percentage of interactions to total plays (views) of the creator's reels.
Average View Engagement Rate
The average percentage of interactions to total plays (views) of the creator's reels.
Youtube
Youtube
Youtube
Average Views
The average number of times each of the creator's videos have been viewed.
Average Views
The average number of times each of the creator's videos have been viewed.
Average Views
The average number of times each of the creator's videos have been viewed.
Average Percentage Viewed
Average of the Average Percentage Viewed of each of the creator's videos.
Note - this can exceed 100% if viewers are watching shorts on loop.
Average Percentage Viewed
Average of the Average Percentage Viewed of each of the creator's videos.
Note - this can exceed 100% if viewers are watching shorts on loop.
Average Percentage Viewed
Average of the Average Percentage Viewed of each of the creator's videos.
Note - this can exceed 100% if viewers are watching shorts on loop.
Average Engagements
The average number of times each of the creator's videos have been engaged with. Engagements include Views, Likes, Dislikes, Comments and Shares.
Average Engagements
The average number of times each of the creator's videos have been engaged with. Engagements include Views, Likes, Dislikes, Comments and Shares.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Likes
Average number of times each of the creator's videos have been liked.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Comments
Average number of times each of the creator's videos have been commented on.
Average Shares
Average number of times each of the creator's videos have been shared.
Average Shares
Average number of times each of the creator's videos have been shared.
Average Shares
Average number of times each of the creator's videos have been shared.
View Engagement Rate
The average percentage of views that have generated engagement.
View Engagement Rate
The average percentage of views that have generated engagement.
View Engagement Rate
The average percentage of views that have generated engagement.
Subscriber Engagement Rate
Average percentage of subscribers who have engaged with the creator's videos.
Subscriber Engagement Rate
Average percentage of subscribers who have engaged with the creator's videos.
Subscriber Engagement Rate
Average percentage of subscribers who have engaged with the creator's videos.
