Published in Creator Pitches
Image credit by Brooke Cagle
Steven Lewis
Publisher, Editor-in-Chief, Foam
February 21, 2025
How Talent Managers Can Craft Pitches That Actually Land Brand Deals for Creators
Insider Tips, No BS
Hey, talent managers—welcome to the creator economy, where the cash is flowing and the competition’s feral. Goldman Sachs pegs this circus at $250 billion by 2027, and your creators—those TikTok wizards and Instagram darlings—are your golden geese. But here’s the tea: your pitches better not suck, or brands won’t even blink. Let’s ditch the corporate yawn-fest and get real about scoring those deals. First, do your homework—brands aren’t here for your vibes. Patagonia’s saving the planet; don’t pitch them your fast-fashion princess. Nike’s wooing Gen Z? Find a creator who slays 15-second videos. It’s not rocket science—it’s matching. Your minimalist queen’s upcycled looks? Everlane’s drooling already. Next, show off what your creator’s got—followers are cute, but brands want juice. Micro-influencers are flexing 7% engagement, per Influencer Marketing Hub 2024, while the big dogs limp at 1.7%. Be loud: your beauty star’s skincare clips hit 12% with the 18–34 crowd. Fitness guru’s postpartum magic? New moms stan. Real-time data’s your friend—Foam.io pulls it easy, but you can scrape it old-school too. Personalize it, because generic pitches are landfill. Brands get swamped—make yours pop. Name the exec, nod to their latest ad, fix their headache. Peloton’s ghosting new moms? Your postpartum fitness creator’s their lifeline. Data’s your trump card—numbers don’t lie. Influencer Marketing Benchmark Report 2025 says $5.78 back per buck spent. Pitching Warby Parker? Her eyewear post drove 1,200 clicks in 48 hours—cha-ching! Foam.io’s got the stats on tap, but the point is: prove it. Follow up, but don’t be a pest—three to five days, then slide in with a zinger. New reel, hot metric, keep it sharp. Timing’s everything; email tracking’s a cheat code, but hustle works too. Don’t trip over the basics: no research, and you’re pitching vegan to Burger King—yikes. Overpromise with no receipts? They’ll ghost. Keep it tight—wordy pitches are for amateurs. This creator economy’s a wild ride, and you’re steering. Every pitch is your shot to turn clout into cash—make brands care, not scroll past. Get smart, get crafting, and win this game—mediocrity’s not invited.
Hey, talent managers—welcome to the creator economy, where the cash is flowing and the competition’s feral. Goldman Sachs pegs this circus at $250 billion by 2027, and your creators—those TikTok wizards and Instagram darlings—are your golden geese. But here’s the tea: your pitches better not suck, or brands won’t even blink. Let’s ditch the corporate yawn-fest and get real about scoring those deals. First, do your homework—brands aren’t here for your vibes. Patagonia’s saving the planet; don’t pitch them your fast-fashion princess. Nike’s wooing Gen Z? Find a creator who slays 15-second videos. It’s not rocket science—it’s matching. Your minimalist queen’s upcycled looks? Everlane’s drooling already. Next, show off what your creator’s got—followers are cute, but brands want juice. Micro-influencers are flexing 7% engagement, per Influencer Marketing Hub 2024, while the big dogs limp at 1.7%. Be loud: your beauty star’s skincare clips hit 12% with the 18–34 crowd. Fitness guru’s postpartum magic? New moms stan. Real-time data’s your friend—Foam.io pulls it easy, but you can scrape it old-school too. Personalize it, because generic pitches are landfill. Brands get swamped—make yours pop. Name the exec, nod to their latest ad, fix their headache. Peloton’s ghosting new moms? Your postpartum fitness creator’s their lifeline. Data’s your trump card—numbers don’t lie. Influencer Marketing Benchmark Report 2025 says $5.78 back per buck spent. Pitching Warby Parker? Her eyewear post drove 1,200 clicks in 48 hours—cha-ching! Foam.io’s got the stats on tap, but the point is: prove it. Follow up, but don’t be a pest—three to five days, then slide in with a zinger. New reel, hot metric, keep it sharp. Timing’s everything; email tracking’s a cheat code, but hustle works too. Don’t trip over the basics: no research, and you’re pitching vegan to Burger King—yikes. Overpromise with no receipts? They’ll ghost. Keep it tight—wordy pitches are for amateurs. This creator economy’s a wild ride, and you’re steering. Every pitch is your shot to turn clout into cash—make brands care, not scroll past. Get smart, get crafting, and win this game—mediocrity’s not invited.
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