Published in Negotiation
Image credit by Giorgio Trovato
Avi Lipski
Senior Manager, Client Success, Foam
January 31, 2025
💰 How to Negotiate Better Deals for Your Influencers
Secure higher-paying brand deals with these smart negotiation tactics.
Brands want maximum ROI, and influencers want fair compensation—your job as a talent manager is to bridge that gap. Here’s how to negotiate better deals:
1️⃣ Lead with Data – Use engagement rates, audience demographics, and conversion insights to prove your talent’s worth. Brands trust numbers over gut feelings.
2️⃣ Bundle Deliverables – Instead of a single post, offer multi-platform campaigns, long-term partnerships, or additional content formats to increase value.
3️⃣ Don’t Be Afraid to Walk Away – Lowball offers set a bad precedent. Position your talent as an exclusive, high-performing partner rather than a quick hire.
💡 The best deals come from confidence, data, and strategic positioning.
Brands want maximum ROI, and influencers want fair compensation—your job as a talent manager is to bridge that gap. Here’s how to negotiate better deals:
1️⃣ Lead with Data – Use engagement rates, audience demographics, and conversion insights to prove your talent’s worth. Brands trust numbers over gut feelings.
2️⃣ Bundle Deliverables – Instead of a single post, offer multi-platform campaigns, long-term partnerships, or additional content formats to increase value.
3️⃣ Don’t Be Afraid to Walk Away – Lowball offers set a bad precedent. Position your talent as an exclusive, high-performing partner rather than a quick hire.
💡 The best deals come from confidence, data, and strategic positioning.
Brands want maximum ROI, and influencers want fair compensation—your job as a talent manager is to bridge that gap. Here’s how to negotiate better deals:
1️⃣ Lead with Data – Use engagement rates, audience demographics, and conversion insights to prove your talent’s worth. Brands trust numbers over gut feelings.
2️⃣ Bundle Deliverables – Instead of a single post, offer multi-platform campaigns, long-term partnerships, or additional content formats to increase value.
3️⃣ Don’t Be Afraid to Walk Away – Lowball offers set a bad precedent. Position your talent as an exclusive, high-performing partner rather than a quick hire.
💡 The best deals come from confidence, data, and strategic positioning.
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