Published in Analytics
Image credit by George Pagan III
Avi Lipski
Senior Manager, Client Success, Foam
February 4, 2025
💡 The Best Metrics to Track for Influencer Campaign Success
Brands expect results—here are the key metrics that matter.
1️⃣ Engagement Rate (More Important Than Followers)
Likes and follows mean nothing without engagement. Measure interactions (likes, comments, shares) per post to assess real influence.
2️⃣ Click-Through Rate (CTR) & Conversions
CTR shows how many people take action after seeing a post. Tracking purchases, sign-ups, or downloads proves influencer ROI.
3️⃣ Audience Demographics & Authenticity
A brand's target audience must match the influencer’s followers. Use real-time audience insights to prevent mismatches.
4️⃣ Cost Per Engagement (CPE) & ROI
Compare how much brands pay per interaction. Lower CPE and high ROI mean the influencer delivers strong value.
5️⃣ Long-Term Impact & Brand Retention
Brands care about repeat engagement. Tracking brand mentions over time shows whether an influencer creates loyal customers.
1️⃣ Engagement Rate (More Important Than Followers)
Likes and follows mean nothing without engagement. Measure interactions (likes, comments, shares) per post to assess real influence.
2️⃣ Click-Through Rate (CTR) & Conversions
CTR shows how many people take action after seeing a post. Tracking purchases, sign-ups, or downloads proves influencer ROI.
3️⃣ Audience Demographics & Authenticity
A brand's target audience must match the influencer’s followers. Use real-time audience insights to prevent mismatches.
4️⃣ Cost Per Engagement (CPE) & ROI
Compare how much brands pay per interaction. Lower CPE and high ROI mean the influencer delivers strong value.
5️⃣ Long-Term Impact & Brand Retention
Brands care about repeat engagement. Tracking brand mentions over time shows whether an influencer creates loyal customers.
1️⃣ Engagement Rate (More Important Than Followers)
Likes and follows mean nothing without engagement. Measure interactions (likes, comments, shares) per post to assess real influence.
2️⃣ Click-Through Rate (CTR) & Conversions
CTR shows how many people take action after seeing a post. Tracking purchases, sign-ups, or downloads proves influencer ROI.
3️⃣ Audience Demographics & Authenticity
A brand's target audience must match the influencer’s followers. Use real-time audience insights to prevent mismatches.
4️⃣ Cost Per Engagement (CPE) & ROI
Compare how much brands pay per interaction. Lower CPE and high ROI mean the influencer delivers strong value.
5️⃣ Long-Term Impact & Brand Retention
Brands care about repeat engagement. Tracking brand mentions over time shows whether an influencer creates loyal customers.
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