Published in Talent Management
Image credit by Mike Von
Anna Levine
Senior Client Success Executive, Foam
February 4, 2025
📊 How to Build a Talent Roster That Brands Want to Work With
A well-curated talent roster attracts high-value brands—here’s how to build one.
1️⃣ Prioritize Quality Over Quantity
A roster with high-engagement influencers beats a long list of low-performing creators. Brands care about ROI, not just reach.
2️⃣ Diversify Your Influencer Niche
Offer a mix of micro, mid-tier, and macro influencers across different content styles and industries to appeal to various brands.
3️⃣ Showcase Verified Performance Metrics
Include real-time analytics in your talent profiles—brands want to see engagement rates, audience demographics, and past campaign success.
4️⃣ Organize Influencers by Brand Fit
Create custom talent lists for specific industries (e.g., fashion, tech, fitness) to make brand pitching more seamless and effective.
5️⃣ Update & Optimize Regularly
A roster is a living document—remove underperforming influencers and add rising stars to keep it fresh.
1️⃣ Prioritize Quality Over Quantity
A roster with high-engagement influencers beats a long list of low-performing creators. Brands care about ROI, not just reach.
2️⃣ Diversify Your Influencer Niche
Offer a mix of micro, mid-tier, and macro influencers across different content styles and industries to appeal to various brands.
3️⃣ Showcase Verified Performance Metrics
Include real-time analytics in your talent profiles—brands want to see engagement rates, audience demographics, and past campaign success.
4️⃣ Organize Influencers by Brand Fit
Create custom talent lists for specific industries (e.g., fashion, tech, fitness) to make brand pitching more seamless and effective.
5️⃣ Update & Optimize Regularly
A roster is a living document—remove underperforming influencers and add rising stars to keep it fresh.
1️⃣ Prioritize Quality Over Quantity
A roster with high-engagement influencers beats a long list of low-performing creators. Brands care about ROI, not just reach.
2️⃣ Diversify Your Influencer Niche
Offer a mix of micro, mid-tier, and macro influencers across different content styles and industries to appeal to various brands.
3️⃣ Showcase Verified Performance Metrics
Include real-time analytics in your talent profiles—brands want to see engagement rates, audience demographics, and past campaign success.
4️⃣ Organize Influencers by Brand Fit
Create custom talent lists for specific industries (e.g., fashion, tech, fitness) to make brand pitching more seamless and effective.
5️⃣ Update & Optimize Regularly
A roster is a living document—remove underperforming influencers and add rising stars to keep it fresh.
Continue Reading
