Published in Talent Management
Image credit by Brett Jordan
Anna Levine
Senior Client Success Executive, Foam
January 31, 2025
🚀 The Biggest Mistakes Talent Managers Make (And How to Avoid Them)
Avoid these common pitfalls to manage influencers more effectively.
Even experienced talent managers make mistakes that cost them deals, weaken relationships, and slow down growth. Here’s how to avoid them:
1️⃣ Focusing Only on Follower Count – Brands care more about engagement, audience quality, and conversions than just big numbers.
2️⃣ Lack of Clear Communication – Misaligned expectations lead to failed partnerships. Set clear deliverables, timelines, and brand guidelines upfront.
3️⃣ Not Using Data to Make Decisions – Without real-time insights, you’re guessing instead of strategizing. Use tools like FOAM to track performance and prove influencer value.
💡 Great talent managers build trust, leverage data, and prioritize strategy over guesswork.
Even experienced talent managers make mistakes that cost them deals, weaken relationships, and slow down growth. Here’s how to avoid them:
1️⃣ Focusing Only on Follower Count – Brands care more about engagement, audience quality, and conversions than just big numbers.
2️⃣ Lack of Clear Communication – Misaligned expectations lead to failed partnerships. Set clear deliverables, timelines, and brand guidelines upfront.
3️⃣ Not Using Data to Make Decisions – Without real-time insights, you’re guessing instead of strategizing. Use tools like FOAM to track performance and prove influencer value.
💡 Great talent managers build trust, leverage data, and prioritize strategy over guesswork.
Even experienced talent managers make mistakes that cost them deals, weaken relationships, and slow down growth. Here’s how to avoid them:
1️⃣ Focusing Only on Follower Count – Brands care more about engagement, audience quality, and conversions than just big numbers.
2️⃣ Lack of Clear Communication – Misaligned expectations lead to failed partnerships. Set clear deliverables, timelines, and brand guidelines upfront.
3️⃣ Not Using Data to Make Decisions – Without real-time insights, you’re guessing instead of strategizing. Use tools like FOAM to track performance and prove influencer value.
💡 Great talent managers build trust, leverage data, and prioritize strategy over guesswork.
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