Published in Brand Partnerships
Image credit by Jason Goodman
Anna Levine
Senior Client Success Executive, Foam
February 4, 2025
📢 The Do’s and Don’ts of Managing Influencer Brand Deals
Avoid costly mistakes and secure better brand deals with these proven tips.
✅ Do: Set Clear Expectations Upfront
Ensure both the brand and influencer understand deliverables, timelines, and payment terms before signing. A detailed contract prevents miscommunication.
❌ Don’t: Overpromise Results
Influencers can boost visibility, but they can’t guarantee sales. Set realistic performance metrics and track success with engagement and conversion data.
✅ Do: Negotiate for Long-Term Partnerships
Brands prefer ongoing collaborations over one-off posts. Pitch 3-6 month deals to provide sustained value and increase earnings.
❌ Don’t: Ignore Performance Data
Brands expect proof of ROI. Use real-time reporting tools to track engagement, conversions, and audience insights—data wins bigger deals.
✅ Do: Maintain Strong Communication
Keep both brands and influencers updated throughout the campaign. Quick responses and performance updates strengthen trust and lead to future deals.
✅ Do: Set Clear Expectations Upfront
Ensure both the brand and influencer understand deliverables, timelines, and payment terms before signing. A detailed contract prevents miscommunication.
❌ Don’t: Overpromise Results
Influencers can boost visibility, but they can’t guarantee sales. Set realistic performance metrics and track success with engagement and conversion data.
✅ Do: Negotiate for Long-Term Partnerships
Brands prefer ongoing collaborations over one-off posts. Pitch 3-6 month deals to provide sustained value and increase earnings.
❌ Don’t: Ignore Performance Data
Brands expect proof of ROI. Use real-time reporting tools to track engagement, conversions, and audience insights—data wins bigger deals.
✅ Do: Maintain Strong Communication
Keep both brands and influencers updated throughout the campaign. Quick responses and performance updates strengthen trust and lead to future deals.
✅ Do: Set Clear Expectations Upfront
Ensure both the brand and influencer understand deliverables, timelines, and payment terms before signing. A detailed contract prevents miscommunication.
❌ Don’t: Overpromise Results
Influencers can boost visibility, but they can’t guarantee sales. Set realistic performance metrics and track success with engagement and conversion data.
✅ Do: Negotiate for Long-Term Partnerships
Brands prefer ongoing collaborations over one-off posts. Pitch 3-6 month deals to provide sustained value and increase earnings.
❌ Don’t: Ignore Performance Data
Brands expect proof of ROI. Use real-time reporting tools to track engagement, conversions, and audience insights—data wins bigger deals.
✅ Do: Maintain Strong Communication
Keep both brands and influencers updated throughout the campaign. Quick responses and performance updates strengthen trust and lead to future deals.
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