Published in Trands
Image credit by Cristian Escobar
Avi Lipski
Senior Manager, Client Success, Foam
February 4, 2025
📢 The Top Influencer Marketing Trends Every Talent Manager Should Know
Stay ahead in 2025 with these emerging influencer marketing trends.
1️⃣ Long-Term Brand Partnerships Over One-Off Deals
Brands are shifting budgets to multi-month influencer relationships, prioritizing trust and loyalty over quick sales.
2️⃣ AI-Powered Influencer Matching & Performance Tracking
AI is streamlining talent selection and predicting campaign performance, making manual tracking outdated.
3️⃣ The Rise of Multi-Platform Influencers
Creators are diversifying beyond Instagram and TikTok—brands want cross-platform campaigns that include YouTube, LinkedIn, and email marketing.
4️⃣ Increased Focus on ROI & Conversion Tracking
Brands expect more than just engagement metrics—click-through rates, lead gen, and direct sales now drive deal negotiations.
5️⃣ Influencers as Co-Creators, Not Just Promoters
Brands are collaborating with influencers on product development, giving them equity or creative control to deepen partnerships.
1️⃣ Long-Term Brand Partnerships Over One-Off Deals
Brands are shifting budgets to multi-month influencer relationships, prioritizing trust and loyalty over quick sales.
2️⃣ AI-Powered Influencer Matching & Performance Tracking
AI is streamlining talent selection and predicting campaign performance, making manual tracking outdated.
3️⃣ The Rise of Multi-Platform Influencers
Creators are diversifying beyond Instagram and TikTok—brands want cross-platform campaigns that include YouTube, LinkedIn, and email marketing.
4️⃣ Increased Focus on ROI & Conversion Tracking
Brands expect more than just engagement metrics—click-through rates, lead gen, and direct sales now drive deal negotiations.
5️⃣ Influencers as Co-Creators, Not Just Promoters
Brands are collaborating with influencers on product development, giving them equity or creative control to deepen partnerships.
1️⃣ Long-Term Brand Partnerships Over One-Off Deals
Brands are shifting budgets to multi-month influencer relationships, prioritizing trust and loyalty over quick sales.
2️⃣ AI-Powered Influencer Matching & Performance Tracking
AI is streamlining talent selection and predicting campaign performance, making manual tracking outdated.
3️⃣ The Rise of Multi-Platform Influencers
Creators are diversifying beyond Instagram and TikTok—brands want cross-platform campaigns that include YouTube, LinkedIn, and email marketing.
4️⃣ Increased Focus on ROI & Conversion Tracking
Brands expect more than just engagement metrics—click-through rates, lead gen, and direct sales now drive deal negotiations.
5️⃣ Influencers as Co-Creators, Not Just Promoters
Brands are collaborating with influencers on product development, giving them equity or creative control to deepen partnerships.
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